Day Two of the Total Business Mastery Seminar.
Did you know that there are four principles of marketing strategy?
I didn't either, watch this brand new footage where Brian Tracy explains exactly what they are and how you will become more successful once you start using them.
Here is another great business marketing stratergy using signs.
This video is about Internet Marketing Strategies and 4 ways to supercharge your online marketing. If you implement these powerful strategies they can have a profound effect on your business growth.
Free Offer - Capture Leads
The first of our Internet Marketing Strategies is Email Capture. Most people who visit a website (about 99% apparently), leave without doing anything, buying, calling or signing up to a newsletter. And once they are gone you've lost your chance to market to them in the future.
Offer a free give-away and add a clear call to action on your home page or better still at the end of your home page video to sign up for the free offer. You need to setup a lead capture form and ask for their name and email in return for the offer. The free give away could be a report, or a video training series, just make sure the content appeals to your target market. And if they choose to sign up, you've now turned them from a visitor into a lead. You can start a dialogue with them over email.
Copy Writing
So the second of the Internet Marketing Strategies is effective Copy writing. Writing effective copy is probably the most important of all Internet Marketing Strategies. These copywriting techniques should be used for your web site copy, videos scripts, blog articles, emails and direct mail marketing.
Think of your typical prospect or customer and write as if you are talking to just that one person and you're pitching an idea over a coffee. This makes the reader or viewer feel more involved. Keep the copy chatty and jargon free. The viewer is always thinking "what's in it for me"? so tell them!
Web Site Video
Number 3 of the Online Marketing Strategies is website videos. Now did you know YouTube gets over 5 billion daily views and is the worlds 3rd most visited website? 80% of people will watch a website video, compared to 20% reading the same content on that page. And people are 64% more likely to buy online after watching a video. Those are awesome stats that show that YOUR customers LOVE video! So, give them what they want!
YouTube Traffic Video
Number 4 is YouTube Value Video. Use can use Youtube to drive traffic to your site by creating value videos like this one. People are searching YouTube for answers so make videos helping your target market with the topics you're an expert on. You can do keyword research to find out what people are searching for and make videos to match those keywords. ..... Watch the video for more tips.
Internet marketing is the art of promoting something online. However, this is a generic means of discussing the topic and defining it. There is a lot more to Internet marketing than simple promotional work online. There are intricacies at play which should not be ignored.
This begins with the variations in how Internet marketing can be pursued.
You could put two Internet marketers together, and they might have different perspectives on what works and what doesn't. This is the charm of Internet marketing, and why finding the right "type" is critical for your business.
Let's take a look at these types.
1) Pay Per Click
The first type would be PPC or pay per click. It works based on paying a set rate and seeing how many people will come through. You are only paying for what you are using in essence. Other methods require an upfront payment, but that is not the case with this type.
You are looking at setting up an ad and then each time a person clicks, your expense goes up.
This makes it easier to see leads come in before you pay anything out of your pocket.
2) Search Engine Optimization
This is the big one and has been around since Google started to dominate. It is one of the tried and tested options at this point in time. The idea is to rank your site for primary keywords that people want to search for. They will type in the keyword, and your site pops up.
There is a marketing angle to this because those who are higher get the rewards and leads.
The others have to make do with what is left because many users won't scroll down or even go to the second page of results.
SEO is a powerful type of Internet marketing especially when you start paying for spots in the results.
If you're looking for an SEO Expert to consult with about ranking your website in Google, I like dallasseogeek.com.
3) Social Media
FaceBook, Instagram, Pinterest, and Twitter are the big dogs in this world. Social media is the new frontier for Internet marketing and one that is blossoming. Numerous businesses are dominating on these platforms and are tapping into the millions of people who are online.
Those who can convert well to this type might never go to another option because the amount of traffic is endless.
It does take an investment to see what kind of conversions will come through, but in general, the response is good as long as the right people are targeted.
4) Email Marketing
This is a great option for those who are building lists. If you have readers who are already subscribed to what you are sending them, why not advertise through this avenue? You don't want to spam, but it is a useful type that is used by thousands of businesses.
The goal is to send offers through emails and market in this manner.
It works for a lot of businesses because they have readers who are repeat customers. It is an easier sell to them, and the conversion rate is high.
5) Paid Ads Through Various Platforms
These are ads you are going to pay for. Imagine there is a fitness site being setup, and it is doing well (millions of readers per day) and you are selling a fitness product. Doesn't it make sense to put your product in front of avid enthusiasts such as this who are already interested in the niche?
Well, you can buy ad space on the site as many marketers do.
There is an art to this, so you get a return on your investment. It can be the riskiest option as well with the upfront cost.
These are the types of Internet marketing that are out there for businesses to use. Now, it is important to remember, most businesses are not going to restrict themselves to one option. This would be pointless and would not help spread the word.
Therefore, they look to multitask and nail down a few of these methods and create a proper Internet marketing campaign that is going to work for their setup. It is essential to make this work because a business won't do well without it in this day and age.
After a change in management, we are now back! We're dedicated to bringing you high quality content that will help your business and/or life improve.
We are into digital marketing, home improvement, and other interesting areas.
Here's a good, quick online marketing video on YouTube:
A longer, more detailed video about the same topic:
We also like to see home renovations before and after and here's a nice video for that:
Let us know if you have any comments!
