4 Principles of Marketing Strategy

Day Two of the Total Business Mastery Seminar.

Did you know that there are four principles of marketing strategy?

I didn't either, watch this brand new footage where Brian Tracy explains exactly what they are and how you will become more successful once you start using them.

 Here is another great business marketing stratergy using signs.

4 Ways to Help Grow Your Business Online

This video is about Internet Marketing Strategies and 4 ways to supercharge your online marketing. If you implement these powerful strategies they can have a profound effect on your business growth.

Free Offer - Capture Leads

The first of our Internet Marketing Strategies is Email Capture. Most people who visit a website (about 99% apparently), leave without doing anything, buying, calling or signing up to a newsletter. And once they are gone you've lost your chance to market to them in the future.
Offer a free give-away and add a clear call to action on your home page or better still at the end of your home page video to sign up for the free offer. You need to setup a lead capture form and ask for their name and email in return for the offer. The free give away could be a report, or a video training series, just make sure the content appeals to your target market. And if they choose to sign up, you've now turned them from a visitor into a lead. You can start a dialogue with them over email.

Copy Writing

So the second of the Internet Marketing Strategies is effective Copy writing. Writing effective copy is probably the most important of all Internet Marketing Strategies. These copywriting techniques should be used for your web site copy, videos scripts, blog articles, emails and direct mail marketing.
Think of your typical prospect or customer and write as if you are talking to just that one person and you're pitching an idea over a coffee. This makes the reader or viewer feel more involved. Keep the copy chatty and jargon free. The viewer is always thinking "what's in it for me"? so tell them!

Web Site Video

Number 3 of the Online Marketing Strategies is website videos. Now did you know YouTube gets over 5 billion daily views and is the worlds 3rd most visited website? 80% of people will watch a website video, compared to 20% reading the same content on that page. And people are 64% more likely to buy online after watching a video. Those are awesome stats that show that YOUR customers LOVE video! So, give them what they want!

YouTube Traffic Video

Number 4 is YouTube Value Video. Use can use Youtube to drive traffic to your site by creating value videos like this one. People are searching YouTube for answers so make videos helping your target market with the topics you're an expert on. You can do keyword research to find out what people are searching for and make videos to match those keywords. ..... Watch the video for more tips.

How to Know if you Need a New Central AC Unit

The Signs That You Need A New Central Air Conditioning Unit

Do you have a central air-conditioning unit in your home? This is one of the most convenient ways to make sure that every room in your house is always cool. For those that have window air conditioners, you know that they can only cool down small rooms, not entire households, requiring people to purchase more than one. Although this might be cost-effective, it is a hassle to put them in every summer, plus the cost of electricity is going to be higher. If you want to save money on your air conditioning, a central air unit is always recommended, but they are also known for having problems. Here is an overview of the different problems that you may encounter if you have a central air conditioning unit at your home.

How Do They Work?

If you have never had a central air-conditioning unit or even a central heating system, there are a few things that you should know about these units. They must have a ducting system which goes throughout the home, allowing the air that is produced to go to the different rooms. There is an air-conditioning unit that will produce all of the cold there, and it is far powerful than any portable or window air conditioner that you can buy. They can blow cold air throughout two-story homes, and they are usually very energy efficient. If you are using a geothermal unit instead, the cost of electricity when running these units is very minimal. Even though these are very advanced AC units, they can have problems from time to time.

Lack Of Cold Air

If you are not getting cold air throughout your home, this is likely for three specific reasons. First, the fan belt on the AC unit could be either loose or broken, which is why the area is not circulating throughout the ducting system. Second, you could be out of coolant, which will cause this to not function at all. It will blow air, but it will not be cold, which means you will have to have this refilled at some point in time. Finally, it is possible that you may have a blockage in the ducting system, something that can be repaired very quickly. If you need to have this fixed, it is recommended that you call an expert from an HVAC company that can do all of these repairs to get it running again.

It Won't Turn On

When the central air system is not functioning at all, there are only two possibilities. First, you could have a circuit breaker that has been tripped which needs to be reset. Once this is done, which can be accomplished by anyone, it will be fully functional again. If it is not the circuit breaker, then it is likely an internal problem, something related to the motor or electronic circuitry. If this happens, an HVAC professional can usually trace where the problem is and repair it the same day.

It Is Blowing Warm Air

If it is blowing warm air, it is possible that there is some confusion between your central heating and air-conditioning. This is a common occurrence, one that is usually resolved by repairing the wiring that has caused the problem to happen. It could also be that the unit is overheating, and if it is, it is time to have it replaced. This is something that will occur before the entire unit shutting down, and if it cannot be fixed, you will need to have an HVAC professional remove your existing one and put in a unit that is brand-new. We recommend checking to see the Air Conditioning Champions service your area if you decide you likely need a new central AC unit.

These are just a few of the main problems that can occur with an air-conditioning unit that provides central air throughout your home. These are typically very reliable, but as they get older, it is possible that they can begin to shut down. If it is a simple problem such as refilling the coolant or fixing a circuit breaker that was tripped, there will be no need to replace it. However, if it is blowing hot air, or if it is not functioning at all, you will need to have it replaced.

Types of Online Marketing

Types Of Internet Marketing To Pursue

Internet marketing is the art of promoting something online. However, this is a generic means of discussing the topic and defining it. There is a lot more to Internet marketing than simple promotional work online. There are intricacies at play which should not be ignored.

This begins with the variations in how Internet marketing can be pursued.

You could put two Internet marketers together, and they might have different perspectives on what works and what doesn't. This is the charm of Internet marketing, and why finding the right "type" is critical for your business.

Let's take a look at these types.

1) Pay Per Click

The first type would be PPC or pay per click. It works based on paying a set rate and seeing how many people will come through. You are only paying for what you are using in essence. Other methods require an upfront payment, but that is not the case with this type.

You are looking at setting up an ad and then each time a person clicks, your expense goes up.

This makes it easier to see leads come in before you pay anything out of your pocket.

2) Search Engine Optimization

This is the big one and has been around since Google started to dominate. It is one of the tried and tested options at this point in time. The idea is to rank your site for primary keywords that people want to search for. They will type in the keyword, and your site pops up.

There is a marketing angle to this because those who are higher get the rewards and leads.

The others have to make do with what is left because many users won't scroll down or even go to the second page of results.

SEO is a powerful type of Internet marketing especially when you start paying for spots in the results.

If you're looking for an SEO Expert to consult with about ranking your website in Google, I like dallasseogeek.com.

3) Social Media

FaceBook, Instagram, Pinterest, and Twitter are the big dogs in this world. Social media is the new frontier for Internet marketing and one that is blossoming. Numerous businesses are dominating on these platforms and are tapping into the millions of people who are online.

Those who can convert well to this type might never go to another option because the amount of traffic is endless.

It does take an investment to see what kind of conversions will come through, but in general, the response is good as long as the right people are targeted.

4) Email Marketing

This is a great option for those who are building lists. If you have readers who are already subscribed to what you are sending them, why not advertise through this avenue? You don't want to spam, but it is a useful type that is used by thousands of businesses.

The goal is to send offers through emails and market in this manner.

It works for a lot of businesses because they have readers who are repeat customers. It is an easier sell to them, and the conversion rate is high.

5) Paid Ads Through Various Platforms

These are ads you are going to pay for. Imagine there is a fitness site being setup, and it is doing well (millions of readers per day) and you are selling a fitness product. Doesn't it make sense to put your product in front of avid enthusiasts such as this who are already interested in the niche?

Well, you can buy ad space on the site as many marketers do.

There is an art to this, so you get a return on your investment. It can be the riskiest option as well with the upfront cost.

These are the types of Internet marketing that are out there for businesses to use. Now, it is important to remember, most businesses are not going to restrict themselves to one option. This would be pointless and would not help spread the word.

Therefore, they look to multitask and nail down a few of these methods and create a proper Internet marketing campaign that is going to work for their setup. It is essential to make this work because a business won't do well without it in this day and age.

Wanazone.com is back!

After a change in management, we are now back! We're dedicated to bringing you high quality content that will help your business and/or life improve.

We are into digital marketing, home improvement, and other interesting areas.

Here's a good, quick online marketing video on YouTube:

A longer, more detailed video about the same topic:

We also like to see home renovations before and after and here's a nice video for that:

Let us know if you have any comments!